ASQ Section 0511 August 2026 Meeting Announcement

Short Description:

AI-powered search is rapidly replacing traditional search as the primary interface between organizations and their audiences. As this shift occurs, control over content, messaging, and accuracy is moving from owned channels (websites) to AI-generated answers. This session explores how the transition from traditional SEO to Answer Engine Optimization (AEO) introduces new quality risks, governance challenges, and opportunities for organizations to maintain trust and accuracy at scale

Speaker's Background:

Karla Lawson is Senior Director, Digital Experience at Infor, where she leads global digital strategy across more than 25 web, ecommerce, and product properties in 13 languages. With 15+ years of experience leading digital transformation at companies including Infor, Pantheon, Capital One, Freddie Mac, and BSI, she has built a track record of turning enterprise digital ecosystems into measurable growth engines, including a 200% lift in organic visibility through AI-driven search, a 35% increase in conversion through DXP modernization, and 107% YoY traffic growth through integrated content, SEO, and CRO strategy.

Karla's current focus is the rapid shift from traditional search to AI-mediated discovery, and the implications that shift carries for content quality, brand citation, and information governance. As LLMs and answer engines become the primary front door to enterprise brands, the disciplines of SEO, content strategy, and quality assurance are converging in new and unfamiliar ways. She speaks with industry audiences on how digital and quality leaders can adapt their practices for a world where the answer, not the link, is the destination.

Karla holds an MA in International Commerce and Policy and a BA in International Studies from George Mason University, with additional study at Jonkoping International Business School in Sweden.

Webinar Link / Meeting Instructions:

7:00pm — 8:30pm – Section Meeting Information
Joining by a direct link:
Meeting link: https://asq.webex.com/asq/j.php?MTID=md7b51d35a3b8efcb35d04e7efb115ad1
Joining by meeting information (requires entering the password):
Web address: https://asq.webex.com/asq
Meeting number: 2556 788 1959
Password: MnNJGYiP686
Joining by phone (you will have to identify yourself by name when you have joined):
Phone number: 1-408-792-6300 Call-in number (US/Canada)
Access code: 2556 788 1959

6:00pm — 7:00pm – Section Leadership Committee meeting
Joining by a direct link:
Meeting link: https://asq.webex.com/asq/j.php?MTID=mf9eacfe383eb679d2189a2bc3466debf
Joining by meeting information (requires entering the password):
Web address: https://asq.webex.com/asq
Meeting number: 2558 731 5440
Password: vcXvNJjF372
Joining by phone (you will have to identify yourself by name when you have joined):
Phone number: 1-408-792-6300 Call-in number (US/Canada)
Access code: 2558 731 5440

Reservations:

There is no charge to attend. To register, please use our on line reservation form which can be used up to the day of the meeting. If your plans change, please contact dba26@asq0511.org, and let us know.